EIU's Marketing Minor, open to all majors, gives students real exposure to how products and services are developed, priced, and sold. Customizable coursework in consumer behavior, retail management, and professional sales — plus electives in social media marketing, advertising, and public relations — lets students tailor the minor to their specific career interests, no matter their primary field of study.
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"I chose to attend EIU because it instantly felt like a home away from home. I loved that Eastern offered the perfect balance between academics and athletics. ... I'm not just another face in the crowd to my professors or athletic staff, I'm part of a place where people know you, support you, and want to see you succeed."Mya MirochaClass of 2027, Marketing major
The marketing minor offers a broad course of study in the field of marketing applicable to all interested majors. Marketing activities are found in all organizations and the discipline provides students with the ability to apply the knowledge and skills gained from their major with the realities of consumer and business markets. Students pursuing the marketing minor gain skills that prepare them for consumer and business interactions.
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