EIU's Marketing major prepares students to develop products, set prices, communicate brand value, and get products where customers want them. With a 100% graduate placement rate and coursework in consumer behavior, marketing research, and strategy, students build real analytical and persuasive skills — backed by the American Marketing Association chapter, internships, and study abroad opportunities.
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"Being Billy means I get to be at every big moment on campus - from cheering on the Panthers at Homecoming to surprising freshmen on move-in day. There's no better way to be a part of EIU history."Billy PantherHead of Panther Pride
Are you creative? Do you enjoy working with people? Can you analyze people and information? Do you work well in a team environment? Then you should consider a major and career in marketing. Marketing is the area of business that provides products - goods, services, and ideas - to satisfy customer needs.
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