The Advertising minor is your path to making promotional media for everything from your own entrepreneurial endeavors to transnational organizations. Through a balance of courses in branding/content creation and strategizing/market analysis, you will learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media.
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"I didn't expect to get real experience this early, but by my sophomore year I was already working on projects that felt like actual marketing work. It made me feel confident that I'm ready for what comes next."Alex WilcoxonMarketing | Junior
The Advertising minor teaches you not only what makes advertisements, integrated marketing communications, and promotional media work, but how to use this knowledge to produce your own persuasive media content. It teaches you to understand audience needs, analyze markets, track the effects of a campaign, utilize tried and true persuasion techniques, and link them to a resonant sign system to make compelling advertisements and promotional media.
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